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McDonald's “Celebrate With A Bite” (2014 Olympics)

Following a Sonic Identity Workshop with McDonald’s and DDB, in which Music Dealers helped McDonald's craft a musical style guide and determine how to better apply music in future projects, the three entities - McDonalds, DDB and Music Dealers - collaborated for the brand’s 2014 Olympics spot, “Celebrate with a Bite.” The video features footage from past Olympic games, amassing to a kaleidoscopic film ripe with nostalgia and pride. To guarantee the right emotional response, Music Dealers pitched “Odyssey” by The Wyld, stunning the client with the strong compatibility of this selection.

Category: Food