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LAPIZ - Mexico Board of Tourism "Good Patricias"

21/12/2015
Advertising Agency
Chicago, USA
157
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Credits
Agency / Creative
Production
Editorial
Music / Sound
Patricia Heaton has a message for her fellow Patricias of the world: come on down to Mexico. The star of “The Middle” has teamed up with Mexico, the number one tourism destination in US and Canada, to promote the Vallarta-Nayarit and Manzanillo region after Hurricane Patricia’s landfall in October. To show that there are no hard feelings towards Patricias and that the region is open for business, Mexico is inviting the “good” Patricias of the world to come explore by giving 25 women named Patricia the chance to win an all-inclusive trip for two to the resort town. The cheeky spot features Patricia Heaton as the leader of the “good” Patricias, showing the ladies enjoying all of the luxuries Mexico has to offer, from fine dining to horseback riding on the beach, sightseeing and of course, spa treatments. There’s still time for other Patricias to enter the sweepstakes by visiting WelcomePatricias.com or using #WelcomePatricias #Sweepstakes and posting a photo or video showing you’re just as ready for a vacation as Mexico was for the storm. Not a Patricia? Encourage a Patricia you know to enter—after all, winners get to take one guest with them.
About Leo Burnett Chicago

Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our siteFacebook page and follow us via @leoburnett.