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The Picnic Blanket Billboard

With summer comes the perfect occasion to have a picnic. But what if you don’t have something to sit on? Fruits and Wine created billboards that distributed free picnic blankets. The billboards were located in and around parks in Paris. Designed by 11 international illustrators, the blankets were recyclable. Making Fruits and Wine at the heart of every picnic.

Category: Alcoholic drinks , Wines

Genre: Experiential, Illustration