Get Behind the Wheel in Erwin Fraterman’s Latest for Hyundai
Can your car be a sanctuary? Erwin Fraterman and Innocean Worldwide prove the 2016 Hyundai Genesis can be your very own safe haven in new spot directed by Hangi Ko. From sophisticated headlights to innovative interiors, this spot takes you on a luxurious ride while defining life saving features quicker than the human reflex. Fraterman intricately highlights the car’s dynamic character, bringing graceful and keen elegance to the sharp proportions of the new Hyundai Genesis. Produced by Wonderboys Film and Love and Money, you’re shown what it truly looks like when performance and power meet safety and sophistication.
Client: Hyundai
Agency: Innocean Worldwide
Production Company: Wonderboys Film / Love and Money
Director: Hangi Ko
jumP is an award-winning, bi-coastal creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. jumP works with a wide range of directors, agencies and top tier brands, continually delivering powerful, emotional, and visually inventive results. The company roster includes partner/editors: Luis Moreno, Michael Saia; editors: David Trachtenberg, Patrick Griffin, Troy Mercury, Erwin Fraterman, and David Johnston. #FreeTheBid with Jump editors Kadie Migliarese and Kristin Yawata.