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UnitedHealthcare "Delivery"

UnitedHealthcare launched a comical new spot “Delivery” showing a family touring Philadelphia that encounters a meat market reminiscent of a scene from the original cult classic “Rocky” movie. The dad reenacts the scene, to the iconic “Gonna Fly Now" music on his phone, punching the meat and discovering it’s actually frozen. His injury, an official medical code for “activities involving boxing,” is one of the thousands of ways people enter the complex healthcare system. The spot explains that UnitedHealthcare can make it simpler by letting you know when your claim has been processed.


Advertiser: UnitedHealthcare

Creative Agency

Creative Director: Vince Cook, Colin Selikow

Strategist: Andra Mocanu

Producer: Alec Stern

Executive Creative Director: Jeanie Caggiano

Music Supervisor: Chris Clark

Executive Producer: Mary Cheney, Matt Blitz

Strategy Director: Sue Broverman

Planning Director: Denise Fedewa

Account Manager: Sarah Smith

Account Director: Leslie Meredith, Ric Pieczynski, Colleen Raleigh

Associate Creative Directors: Alan Shen, Chris Walker

Production Company

Production Company Name: MJZ

Director: Craig Gillespie

Editorial & Online: Whitehouse Post, Carlos Lowenstein

Post Production / VFX

VFX Supervisor: RADAR Studios

Digital Production Company

Photography: Masanobu Takayanagi