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Instant Solution

The multi-award winning print campaign for Unilever Knorr Quick “Instant Solution” use popular stories and ideas to portray the way that the product works. In this campaign, dramatic scenarios involving the wolfish villain of Little Red Riding Hood and a hostage being strapped down to a railroad track are all saved by a hero that is formed by using Knorr Quick soup mix. “Instant Solution” won a Bronze Lion in the Press Category at Cannes 2014 for this campaign featuring 'Little Red Riding Hood’, 'Superhero’ and 'Popstar’ advertisements, Gold at El Sol in Bilbao, and other awards like Wave, Lusos, Creative Club Award, FIAP etc.

Advertiser

Account Director: Joao Campos

Advertiser: Unilever

Brand: Knorr Quick

Creative Agency

Account Director: Luis Lui, Robert Filshill, Paula Borges

Art Director: Stefano De Luccia

Copywriter: Tiago Moralles

Creative Agency: Mullen Lowe Brasil

Creative Director: Fernando Nobre, Fabio Brigido

Executive Creative Director: Jose Borghi, Fernando Nobre

Graphic Production: Walmir Coronate, Douglas Almeida

Photographer: Denis Sitta

Print / OOH

Photographer: Big Studios (Illustrator)

Category: Food, Savoury