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Me and My Bear - Canon Lifecake

An emotionally engaging visual piece, ‘me and my bear’ brings the Lifecake app to life by telling the story of the relationship between child and toy, the bonds of modern-day family no matter how far apart and Lifecake being used in real-life situations.


Advertiser: Canon/Lifecake: Ed Botterill, Alberto Spinelli

Brand: Lifecake

Creative Agency

Creative Agency: Razorfish

Creative Director: Sarra Collins, Stephanie Hamill

Executive Creative Director: Nick Turner

Producer: Annie Vu

Senior Account Director: Millie Menage

Digital Production Company

Art Director: Joe Withers

CG Designer: Jakub Wesołowski

Director: MICH

Producer: Rich Moore

Interactive / Digital Agency

Production Manager: Erinn Fitzgerald

Music and Sound

Composer: Chris Hayden

Sound Design: Jon Clarke - Factory UK


Editor: Alex Burt

Post Production / VFX

Colourist: Dan Moran

Grade: Smoke and Mirrors

Producer: Harry Starkey-Midha (Post-Producer)

Production Company

DOP: Carl Burke

Hair and Make Up: Layla Mehmedagi, Monica Storrs

Production Designer: Sarah Jenneson

Stylist: Grace Snell

Genre: Apps, Digital, People