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Me and My Bear - Canon Lifecake

An emotionally engaging visual piece, ‘me and my bear’ brings the Lifecake app to life by telling the story of the relationship between child and toy, the bonds of modern-day family no matter how far apart and Lifecake being used in real-life situations.

Client

Advertiser: Canon/Lifecake: Ed Botterill, Alberto Spinelli

Brand: Lifecake

Creative Agency

Creative Agency: Razorfish

Creative Director: Sarra Collins, Stephanie Hamill

Producer: Annie Vu

Executive Creative Director: Nick Turner

Senior Account Director: Millie Menage

Digital Agency

Production Manager: Erinn Fitzgerald

Production Company

DOP: Carl Burke

Stylist: Grace Snell

Hair and Make Up: Layla Mehmedagi, Monica Storrs

Production Designer: Sarah Jenneson

Offline

Editor: Alex Burt

Post Production / VFX

Colourist: Dan Moran

Producer: Harry Starkey-Midha (Post-Producer)

Grade: Smoke and Mirrors

Music

Composer: Chris Hayden

Sound Design: Jon Clarke - Factory UK

Digital Production Company

Producer: Rich Moore

Art Director: Joe Withers

CG Designer: Jakub Wesołowski

Director: MICH

Genre: Apps, Digital, People