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Ty Inc. "Peek-A-Boos"

Ty Inc, maker of Beanie Babies, will debut its first-ever television spot (in its 29 year history!) this Black Friday. Created by Leo Burnett Chicago, “Peek-A-Boos” promotes the newest plush animals through the holidays. Peek-A-Boos hold tweens’ phones upright while playing games or talking on FaceTime. It even helps avoid “text neck.”


Advertiser: Ty Warner of Ty Inc.

Creative Agency

Account Director: Catherine Davis, Jennifer Klopf

Account Executive: Abu Ngauja

Account Manager: Sue Rickey

Account Supervisor: Meredith Metzl

Art Director: Jill Solarcyk

Associate Creative Directors: Brandon Crockett, Angela Paris

Executive Producer: Denis Giroux

Producer: Kimberly Cowie

Senior Business Manager: Elvena Dowd

Music and Sound

Audio Post Production: Comma

Composer: Pete Schmidt


Editor: Aaron Porzel

Post Production / VFX

Post Production House: Optimus

Producer: Tracy Spera

Production Company

Director: Karen Cunningham

Executive Producer: Tom Weissferdt

Producer: Pat Harris

Production Company: Slim Pictures

Talent Acquisition

Talent Acquisition: Linda Yuen, Regina Gomez