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Old El Paso - Cook Like The Locals

Part of an integrated, content-led campaign promoting Old El Paso’s new Restaurante range, inspired by authentic recipes from different Mexican regions. This vibrant, colourful film (one of two) follows the adventures of Simon, a fishmonger from Lyme Regis, and Charlotte, a butcher from Gosforth, who travelled to Mexico with Old El Paso to discover the sights, smells, people and ingredients that inspired the country’s most famous dishes. The films were seeded via video-on-demand platforms, pre-roll advertising and sponsored social posts.

Advertiser

Advertiser: General Mills

Senior Brand Manager : Katy Jones

Creative Agency

Account Director: Erika Bataillard

Account Executive: Seb Cohen

Art Director: Andrew Singleton

Business Director : Tamara Bennett

Content Director: Alex Wrigley

Copywriter: Ben Buswell

Creative Agency: Grey London

Executive Creative Director: Ben Clapp

Photographer: Andy Lockley

Planner: Andy Hyland

Producer: Jennifer Gillen

Senior Producer: Lise McQuillin

Media Agency

Media Agency: UM

Planner: Maxim Kabakov

Music and Sound

Audio Post Production: Greyworks

Offline

Editor: Matt Newman, Craig Coole and Michele Difrancesco

Post Production / VFX

Post Production House: Hogarth

Production Company

Director: Rod Main

DOP: Dave Miller

Executive Producer: Jel Groman

Producer: Jayde Thomas

Production Company: Firecracker Films

Category: Conveniece, Food

Genre: Documentary, People, Storytelling