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Group745
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Group745

H&M - H&M “Close the Loop”

H&M
02/11/2015
Advertising Agency
Gothenburg, Sweden
42
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Credits
H&M was the first fashion company to launch a global garment collection initiative. Today, you can leave your unwanted garments in any of H&M’s 3500 stores. The clothes are reused or recycled into new clothes. This film, narrated by Iggy Pop, is a liberating message that encourages us to break all taboos in fashion, to wear whatever we want and be whoever we want. There are no rules in fashion but one: Recycle your clothes.
About Forsman & Bodenfors

Founded in 1986, Forsman & Bodenfors has achieved global fame as one of the most awarded

agencies in the world including winning 100+ Cannes Lions. The agency is renowned for its

unique flat structure, radical collaborative ways and highly creative ideas that transforms

business and shifts culture. The agency has received global acclaim for work including ‘Epic

Split’ and the Live Test Series for Volvo Trucks, ‘E.V.A initiative’ and multiple launches and

campaigns for Volvo Cars, ‘Discover the Originals’ for Visit Sweden, ‘Kami’ for Down Syndrome

International, ‘Wow No Cow’ for Oatly, and ‘Marriage Market Takeover’ for SK-II.