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With 30,000 victims dying from gun violence in the U.S. every year, people have become apathetic. How do you overcome that apathy and compel people to get involved? We created Unforgotten – a powerful exhibit that featured lifelike “statues” of gun violence victims in their actual clothes. The emotional impact of Unforgotten turned apathy into action.


Advertiser: Illinois Council Against Handgun Violence

Creative Agency

Creative Agency: FCB Chicago

Copywriter: Anthony Williams

Art Director: Jordan Sparrow

Executive Creative Director: John Bleeden

Chief Creative Officer: Todd Tilford

Group Creative Director: Chuck Rudnick, Derek Sherman

Group Managing Director: Karyn Kerner

Strategy: Hayet Rida

PR Director: Virginia Devlin, Alexis Valenti

Account Supervisor: Ky Anderson

Experience Design Director: Katie Swindler

PR: Current Lifestyle Marketing and Public Relations

Digital Agency

Digital Agency: FCBX

Account Director: Marty Kane

Production Company

Production Company: Lord + Thomas

Executive Producer: Katie Roach, Jared Stachowitz

Director: Ben Flaherty


Editor: Steve Immer

Digital Production Company

Developer: John Skibicki

Category: Corporate and social, Education

Genre: Activation, Documentary, People, Storytelling