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Unforgotten

With 30,000 victims dying from gun violence in the U.S. every year, people have become apathetic. How do you overcome that apathy and compel people to get involved? We created Unforgotten – a powerful exhibit that featured lifelike “statues” of gun violence victims in their actual clothes. The emotional impact of Unforgotten turned apathy into action.

Advertiser

Advertiser: Illinois Council Against Handgun Violence

Creative Agency

Account Supervisor: Ky Anderson

Art Director: Jordan Sparrow

Chief Creative Officer: Todd Tilford

Copywriter: Anthony Williams

Creative Agency: FCB Chicago

Creative Director: Rachel Chapman

Executive Creative Director: John Bleeden

Experience Design Director: Katie Swindler

Group Creative Director: Chuck Rudnick, Derek Sherman

Group Managing Director: Karyn Kerner

PR: Current Lifestyle Marketing and Public Relations

PR Director: Virginia Devlin, Alexis Valenti

Strategy: Hayet Rida

Digital Production Company

Developer: John Skibicki

Interactive / Digital Agency

Account Director: Marty Kane

Digital Agency: FCBX

Offline

Editor: Steve Immer

Production Company

Director: Ben Flaherty

Executive Producer: Katie Roach, Jared Stachowitz

Production Company: Lord + Thomas

Category: Corporate and social, Education

Genre: Activation, Documentary, People, Storytelling