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Ben & Jerry’s

16/10/2015
Creative Production Studio
New York, USA
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Credits
When Mekanism approached us with a brief to create a visual journey into the world of Ben & Jerry’s Cookie Dough ice cream, we were delighted to work on a grassroots brand that went global yet stayed true to their beliefs. Not to mention, we never heard of anyone not liking ice cream! For a 30-second TV commercial, we created a journey that would take us from a spoonful of ice cream into the world of Ben & Jerry’s iconic cow, “Woody”, while we showcased the brand’s loud and proud support for fair trade, ethical practices and unmodified ingredients from around the world.
About Taylor James

At our heart, we are problem solvers. By applying our unique multidisciplinary approach, we ensure we are not only answering the business needs of our clients, but providing them with innovative creative solutions and powerful storytelling. We break boundaries, not budgets. We think smart, craft smarter.  

Our team is formed of hybrid creative talent with decades of experience in print, TV, digital production and technological innovation. We care deeply about the creative output of brand content in all its shapes and forms, no matter the medium or audience.  

We know there is no one-size-fits-all content approach when it comes to reaching modern consumers. Taylor James is dedicated to exploring the benefits of cutting-edge production technologies to offer original, world-first ideas that spark imagination, change behaviors and transform experiences.