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Group745
Group745
Group745
Group745
Group745
Group745

Mastercard

16/10/2015
Group745
Creative Production Studio
New York, USA
13
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Credits
Working with McCann London we tackled the complete production of this stunning visual aimed at promoting Mastercard’s partnership with the Rugby World Cup. To bring this campaign to life, it was crucial we captured the real life drama and action of a rugby tackle between two Harrods mannequins! Our production solution was led by photography and combined CGI creation for the mannequins. We shot on location outside Harrods to capture the window display, then in the studio with humans performing the tackle, dressed in the two designer outfits. Capturing the motion for real, allowed our CGI artists to match the positions of real poses when creating our digital mannequins. Carrying out a 3D pre-vis prior to the talent shoot also ensured we camera matched lens distortion and lighting both in 3D scene and the studio one. Always seeking to produce the best creative campaigns, we tailor our production approach to maximise the techniques that also balance budget and schedule challenges.
About Taylor James

At our heart, we are problem solvers. By applying our unique multidisciplinary approach, we ensure we are not only answering the business needs of our clients, but providing them with innovative creative solutions and powerful storytelling. We break boundaries, not budgets. We think smart, craft smarter.  

Our team is formed of hybrid creative talent with decades of experience in print, TV, digital production and technological innovation. We care deeply about the creative output of brand content in all its shapes and forms, no matter the medium or audience.  

We know there is no one-size-fits-all content approach when it comes to reaching modern consumers. Taylor James is dedicated to exploring the benefits of cutting-edge production technologies to offer original, world-first ideas that spark imagination, change behaviors and transform experiences.