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The greatest footballers in the world. Gareth ‘SUPERHUMAN’ Bale. James ‘GOLDENBOY’ Rodruiguez. Luis 'TARGET MAN’ Suarez. Karim ‘BLING BLING BENZY’ Benzema. Some people just hate that they’re not in their 'shiny new boots'. This campaign calls out those trolls before they’ve even said a word. #THEREWILLBEHATERS


Brand: adidas

Creative Agency

Creative Agency: iris Worldwide

Creative Director: Adam Fish

Design Director: Iain Robson

Managing Partner: Henry Scotland

Producer: Jeremy Muthana

Music and Sound

Sound Design: Strings and Tins

Post Production / VFX

Head of Production: Albert Montero Vera

Post Production House: Limon Studios- Barcelona

Production Company

Director: Ernest Desumbila

DOP: Borja Lopez Diaz

Producer: Willy Morence

Production Company: Frenzy Paris

Category: Retail and restaurants , Retail stores