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The greatest footballers in the world. Gareth ‘SUPERHUMAN’ Bale. James ‘GOLDENBOY’ Rodruiguez. Luis 'TARGET MAN’ Suarez. Karim ‘BLING BLING BENZY’ Benzema. Some people just hate that they’re not in their 'shiny new boots'. This campaign calls out those trolls before they’ve even said a word. #THEREWILLBEHATERS


Brand: adidas

Creative Agency

Creative Agency: iris Worldwide

Creative Director: Adam Fish

Producer: Jeremy Muthana

Managing Partner: Henry Scotland

Design Director: Iain Robson

Production Company

Production Company: Frenzy Paris

Director: Ernest Desumbila

DOP: Borja Lopez Diaz

Producer: Willy Morence

Post Production / VFX

Post Production Company: Limon Studios- Barcelona

Head of Production: Albert Montero Vera


Sound Design: Strings and Tins

Category: Retail and restaurants , Retail stores