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The Cycle Of Life

15/10/2015
Advertising Agency
Amsterdam, Netherlands
18
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Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
AMSTERDAM, October 4, 2015 To follow up on the recent launch of its new brand mantra, ‘You Matter’, NN is launching an emotive film that explores how what matters to each of us, changes over the course of a lifetime. The film features people between the ages of 0 – 100, from all across Europe, answering the same simple question – ‘what truly matters to you right now?’ The reactions show clear trends about how what matters changes to each of us as we age. Iulia Cirtina, International Communications Manager at NN Group said: “We loved the ambition of finding people of every single age and the simplicity of asking them the same question. The result has really surprised us and taught us a lot about our ever-evolving customer base.” Rikki Khanna, Partner and co-founder of creative agency Khanna\Reidinga, said: “After saying ‘You Matter’ it was really important that we proved that NN is genuinely interested in what matters to people. Showing how this changes over the course of lifetime seemed like a really interesting and unique way to do this”. The film was shot in Spain, Germany, Poland, Hungary, Slovakia, Romania, Bulgaria, Czech Republic, Greece, Turkey and The Netherlands with the small crew clocking up over 8,000 km and conducting more than 500 interviews. An international version as well as individual country versions will launch on social media throughout October. The Turkish version is already live. Links to country specific versions can be supplied upon request. Credits\\ Agency: Khanna\Reidinga Client: NN Group - Christian Bohlke, Iulia Cirtina. Production Company: Czar Junior Director: Kay Lindhout Production Manager: Julius van 't Hek Producer: Marius van de Weerd Executive producer: Karlijn Paardekooper Editor: Amber Hooijmans Sound Design: Juno Jimmink Online/grading: The Compound
About Khanna \ Reidinga \ Faralley \LeBon

Amsterdam-based international creative agency Khanna\Reidinga\Faralley\LeBon is the marriage of two small boutique agencies to form one slightly-less-small boutique agency.

 

Khanna\Reidinga, founded in 2012 by Rikki Khanna (ex-AKQA) and Hesling Reidinga (ex-Pool Worldwide), merged with the agency of Maarten Versteege and Michel de Goede in 2017 following a number of successful collaborations.

 

Situated on the prestigious Herengracht in Amsterdam, the KRFL office stands out, not just with its huge shop-front window overlooking the canals but also in its offering of creative services. From consultancy and brand design, to campaigns and executive production, KRFL has the expertise on-site to go from naming-to-campaigning thanks to four highly-specialised partners sharing a table. An in-house team of 17 passionate people speaking 14 different languages, do the rest. 

 

Unique products include brand therapy™®© which guides brands through a process of self-analysis in order to unlock answers to their big, strategic questions. Therapy sessions typically last two days and are hosted in the KRFL workshop space, painted pink for soothing sessions. 

 

Clients include: NN Group, VW Group, MOIA, TomTom, Friesland Campina, Diageo, Vodafone, DrukWerkDeal, Yays Hotel Group, G3 Industries and Magnum Boots.