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McDonald's "Early Riser"

In McDonald’s “Early Riser” by Leo Burnett Chicago, a man drives to work in the wee morning hours through Chicago’s Skyway Toll Bridge and hands an unsuspecting toll collector McDonald’s breakfast. The toll collector smiles at the driver, and he says to her, “See you at home.” Recently, McDonald’s announced that it would start serving all-day breakfast.

Client

Brand: McDonald's

Creative Agency

Creative Agency: Leo Burnett Chicago

Producer: Ross Greenblat

Executive Creative Director: John Hansa

Business Manager: Shirley Costa

Digital Executive Producer: Denis Giroux

Associate Creative Director: Jill Fix, Gloria Dusenberry

Head of Production: Vincent Geraghty

Senior Creative: Tony Katalinic

Planning Director: Claudia Steer

Account Supervisor: Dave Theibert

Managing Director: Catherine Davis

Music Supervisor: Chris Clark

Production Company

Production Company: STORY

Executive Producer: Mark Androw

Director: Blair Hayes

DOP: Blair Hayes

Producer: Maryann Dezulskis

Editorial & Online: Cutters Studio, Chicago

Head of Production: Mary Langenfeld

Offline

Editor: Matt Walsh

Post Production / VFX

Post Production Company: Flavor Chicago

Colourist: Steve Wood

Finish: Chris Elliot

Talent Acquisition

Talent Acquisition: Linda Yuen

Category: Breakfast, Food