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McDonald's "Early Riser"

In McDonald’s “Early Riser” by Leo Burnett Chicago, a man drives to work in the wee morning hours through Chicago’s Skyway Toll Bridge and hands an unsuspecting toll collector McDonald’s breakfast. The toll collector smiles at the driver, and he says to her, “See you at home.” Recently, McDonald’s announced that it would start serving all-day breakfast.


Brand: McDonald's

Creative Agency

Account Director: Josh Raper, Jennifer Klopf, Amber Stanze

Account Manager: Sue Rickey

Account Supervisor: Dave Theibert

Associate Creative Director: Jill Fix, Gloria Dusenberry

Business Manager: Shirley Costa

Creative Agency: Leo Burnett Chicago

Creative Director: Michael Porritt, Frank Oles

Digital Executive Producer: Denis Giroux

Executive Creative Director: John Hansa

Head of Production: Vincent Geraghty

Managing Director: Catherine Davis

Music Supervisor: Chris Clark

Planning Director: Claudia Steer

Producer: Ross Greenblat

Senior Creative: Tony Katalinic


Editor: Matt Walsh

Post Production / VFX

Colourist: Steve Wood

Finish: Chris Elliot

Post Production House: Flavor Chicago

Production Company

Director: Blair Hayes

DOP: Blair Hayes

Editorial & Online: Cutters Studio, Chicago

Executive Producer: Mark Androw

Head of Production: Mary Langenfeld

Producer: Maryann Dezulskis

Production Company: STORY

Talent Acquisition

Talent Acquisition: Linda Yuen

Category: Breakfast, Food