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McDonald's "Early Riser"

In McDonald’s “Early Riser” by Leo Burnett Chicago, a man drives to work in the wee morning hours through Chicago’s Skyway Toll Bridge and hands an unsuspecting toll collector McDonald’s breakfast. The toll collector smiles at the driver, and he says to her, “See you at home.” Recently, McDonald’s announced that it would start serving all-day breakfast.

Client

Brand: McDonald's

Creative Agency

Creative Agency: Leo Burnett Chicago

Creative Director: Michael Porritt, Frank Oles

Producer: Ross Greenblat

Executive Creative Director: John Hansa

Music Supervisor: Chris Clark

Managing Director: Catherine Davis

Business Manager: Shirley Costa

Associate Creative Director: Jill Fix, Gloria Dusenberry

Head of Production: Vincent Geraghty

Account Supervisor: Dave Theibert

Digital Executive Producer: Denis Giroux

Planning Director: Claudia Steer

Senior Creative: Tony Katalinic

Account Manager: Sue Rickey

Account Director: Josh Raper, Jennifer Klopf, Amber Stanze

Production Company

Production Company: STORY

Executive Producer: Mark Androw

Director: Blair Hayes

DOP: Blair Hayes

Producer: Maryann Dezulskis

Head of Production: Mary Langenfeld

Editorial & Online: Cutters Studio, Chicago

Offline

Editor: Matt Walsh

Post Production / VFX

Post Production Company: Flavor Chicago

Colourist: Steve Wood

Finish: Chris Elliot

Talent Acquisition

Talent Acquisition: Linda Yuen

Category: Breakfast, Food