McDonald's - Early Riser
In McDonald’s “Early Riser” by Leo Burnett Chicago, a man drives to work in the wee morning hours through Chicago’s Skyway Toll Bridge and hands an unsuspecting toll collector McDonald’s breakfast. The toll collector smiles at the driver, and he says to her, “See you at home.” Recently, McDonald’s announced that it would start serving all-day breakfast.
Leo Burnett Worldwide operates with a simple and singular approach:
put a brand’s purpose at the center of communications to truly connect with
people. Part of the Publicis Groupe,
Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of
the world’s largest agency networks with 85 offices and nearly 9,000 employees. To learn more about Leo Burnett
Worldwide and its rich, 80-year history of creating iconic brands, visit
our site, Facebook page
and follow us via @leoburnett.