Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Slim Jim - Buggy

Slim Jim’s new national "Snap into a Slim Jim" campaign, created by DDB California, was developed to inform dudes on road trips, in auto body shops, police stations and even in space that a Slim Jim is the perfect getaway snack for men of all ages – even for guys that have real jobs and stuff. As part of the campaign, DDB California will launch “Buggy" today. In total, we have four executions (4 :30s, 3 :15 cut downs). The other three spots will launch later this month. In Buggy, two guys on a road trip are stranded until a good Samaritan arrives to help them out. Grateful for the assistance, they offer him a Slim Jim only to find out just how spicy life without the internet can be.

Advertiser

Account Director: Nancy Bernacchi

Creative Director: Jonathan Byrne

Creative Agency

Account Director: Nancy Bernacchi

Account Manager: Lindsay Hrack

Agency Production: Helena Lee

Content Manager: Lisa Falvo

Copywriter: Katie Johnston, Andy Whalen

Digital Group Account Director: Kristin Barbour

Head of Production: Jon Drawbaugh

Project Manager: Maggie Dieringer

Senior Copywriter: Justin Stielow

Senior Producer: Andy Rosenthal

Strategy Director: Meghan Tetwiler

Digital Production Company

Creative Director: Ben West

Music and Sound

Sound Engineer: Joaby Deal

Sound Mix: One Union

Offline

Editor: Christjan Jordan, Pieter Viljoen

Post Production / VFX

Colourist: Framestore

Producer: Scott Boyajan

Production Company

Director: Steve Miller

Editorial & Online: Rock Paper Scissors

Executive Producer: Greg Carlesimo

Line Producer: Barbara Benson

Production Company: Radical Media

Category: Food, Snacks and confectionary