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Group745
Group745
Group745
Group745
Group745
Group745

Land Rover: Can and Will

08/09/2015
Production Agency
London, UK
5
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Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
As part of the campaign for the new Discovery, RKCR/Y&R worked with Oscar winning director Kevin MacDonald from Rogue, and Big Buoy to develop a series of inspirational short films along the theme of "I can, and I will". Each vignette tells the story of the triumph of human spirit – defiance in the face of adversity, and features real characters as diverse as a recovering amputee, a surfing pensioner, a daredevil, and more. Big Buoy developed the look for each of the seven background stories, which were all treated independently for colour grading and beauty VFX, as well as delivering the 60" and 30" montage edits for TV and cinema deliveries.
About Tag

Tag is the leading end-to-end global creative production and sourcing partner for the media world. We energise and amplify the world’s biggest brands and have done for over 40 years and we are creative collaborators at scale. 

As the only end to end content production partner that spans across the entire customer journey (everything from moving image to the physical shelf or to the virtual basket), we connect communications to commerce.   

With our deep understanding of how each channel works, we accelerate business performance by improving the path to purchase and by helping imagine great ideas and creativity.    

As the world leader in this field, we have an unrivalled global presence as well as a versatile range of service models – ranging from fully in-house to off-shore and a variety of hybrid models. 

At Tag, our people make us exceptional. If you believe that the combination of different ideas, experiences, backgrounds and skillsets create a great place to work, then you belong here. We believe it and even our clients tell us that it is the creativity, flexibility and drive of our diverse workforce that sets us apart.