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St George 'Power of Thumbs'- Cardless Cash

In this St. George Bank content campaign, the spotlight shines on a digit that has too long been in the shadows; finally giving the oft overlooked thumb its due. ‘Power of Thumbs’ is a campaign for St. George Bank's new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). The campaign consists of five films that star real thumbs in a world of miniature sets. The content campaign is being delivered online, socially and on phones.

Creative Agency

Art Director: Pierre‐Antoine Gilles 

Copywriter: Guy Hobbs

Creative Agency: Saatchi & Saatchi

Executive Creative Director:  Mike Spirkovski

Executive Producer: Paul Johnston

Managing Partner: Toby Aldred

Senior Business Director: Suzanne Leddin

Music and Sound

Audio Post Production: Nylon Studios


Editor: Simon Njoo

Post Production / VFX

Post Production House: FSM

Producer: Tina Braham

VFX Supervisor: Howard Hill

Production Company

Director: Scott Otto Anderson

DOP: Daniel Ardilley

Executive Producer: Oliver Lawrance

Production Company: Photoplay Films

Production Designer: Virginia Mesiti 

Category: Banking, Finance/insurance

Genre: Apps, Comedy, Digital