Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Shoe Dating

ShoesShoesShoes is a Malaysian label with boutiques in Kuala Lumpur and an exclusive selection of ladies' shoes. To stand out in the retail clutter, it needed to engage with their "single" customers -- career women who are often too busy to find love. But there's one thing they will always make time for -- shopping. We created Shoe Dating, a modern fairy tale where women would find their Prince Charming through the purchase of a pair of shoes. For the first time ever, their regular retail therapy session is turned into an occasion to find a partner. The fairy tale they grew up with is now a real brand experience for them.

Advertiser

Brand: ShoesShoesShoes

Category: Clothing/fashion, Shoes