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Japanese eyewear brand JINS becomes global with “Life is what you see” campaign


Brand: JIN CO., LTD

Creative Agency

Creative Agency: BASE CO., Ltd. / nanilani inc.

Creative Director: Takaaki Murase (nanilani)

Copywriter: Tomohiro Nishijima (BASE)

Planner: Tomohiro Nishijima (BASE)

Producer: (creative producer) KEISUKE FUTAKUCHI (nanilani)

Executive Creative Directors: Tomohiro Nishijima (BASE)

Production Company

Executive Producer: Kohta Kanki (AOI Pro.) / Jason Felstead (Caviar)

Director: Bram Van Alphen

DOP: Daniel Bouque

Producer: (creative coordinator) Jun Yoshikawa / Riki Sakai (AOI Pro.)

Line Producer: Daigo Honma (AOI Pro.) / Thomas Hofman (Caviar)

Art Director : Nuno Afra


Online Editor: Antonio Marioni

Post Production / VFX

Colourist: Kene Illegems


Music Production: Sonoor

Producer: Menno Van Riet