Zound Industries Selects Perfect Fools for Global Communications Projects
Zound Industries, the company behind design-led headphone and speaker brands Urbanears, Coloud and Marshall Headphones, has appointed Perfect Fools as a global creative partner in key communications and digital strategy projects
Following a competitive pitch with unnamed agencies, the lifestyle technology company has tasked Perfect Fools to review and further develop its social media strategies and create experiential campaigns.
Sofia Hjelm, brand manager Urbanears and Coloud, comments: “Headphones and speakers can be so much more than a way to listen to music, they are fashion and lifestyle accessories. Perfect Fools has a track record of connecting brands with audiences in innovative ways. Together we will help music fans express their individuality.”
Ann Ystén, chief executive officer of Perfect Fools, adds: “Zound Industries’ innovation and vibrancy make it a perfect fit for Perfect Fools. We always look to push creativity and innovation to solve our clients business challenges. We are both ambitious in product development and pushing the boundaries of technology and design to connect people with their passions.”
Category: Music , Sports and leisure