Zola Makes Wedding Planning Less Regretful with Latest Campaign

Mekanism’s new commercial with Zola has landed just in time for engagement season (which kicks off on Thanksgiving) and it will air nationally on linear & streaming. 

 

The campaign, called ‘No Regrets’ is about how wedding planning has become more stressful than commitment. Dreamy wedding inspiration is everywhere from Instagram to 11 spinoffs of Say Yes To The Dress. But we’ve lost touch with what matters - the couple!

 

This commercial is a humorous take on how Zola does put the couple first. Every wedding is beautiful, but Zola has helped over 1 million couples have an easy and stress-free planning experience. Zola and Mekanism shot 3 weddings in one day. They show 3 couples who all appear to be reciting their vows but instead, are stating regrets from their wedding planning, resulting in hiccups that Zola could have helped avoid.

 

Zola also has a corresponding ‘No Regrets’ NYC subway campaign running alongside the ad. 

“When it comes to planning a wedding, there are things you can plan for, and things you simply can't. We want couples to be able to embrace the moments you can't plan for—the unexpected gust of wind messing up hair, a shy ring bearer cautiously approaching the alter, taking too big of a bite of a cake, the list goes on. But for those other moments that you can plan for - like registering for the gifts that you actually want, personalising your wedding invitations, and creating a beautiful wedding website - Zola is there to make the process easy and fun.” said Jennifer Spector, director of brand marketing and communications, Zola