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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

ZAK Highlights British Craftsmanship in Campaign for New Balance Football

12/12/2016
Advertising Agency
London, United Kingdom
111
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The ‘made. to perform’ campaign highlights the craftsmanship and quality that goes in to the making of the boot

New Balance Football launched new campaign, created by independent creative agency ZAK, to mark the arrival of the new Made in UK football boot, the MiUK ONE.

The ‘made. to perform’ campaign highlights the craftsmanship and quality that goes in to the making of the boot; the only football boot to be made in the UK at New Balance’s factory in Flimby, Cumbria. The campaign centres on a film shot at the factory that documents in beautiful detail the making process and the materials, craftsmanship and attention-to-detail that goes in to the product.

Aimed at a more discerning player, the limited-edition boot is presented in a special edition MiUK One presentation box together with boot brush, polish and a cotton boot bag. The full campaign will appear online and in specialist sports retail.

Kenny McCallum, Global Brand Manager at New Balance Football comments: “We are really proud to launch the MiUK ONE boot and the ‘made. to perform’ campaign. This campaign captures the dedication to craftsmanship and performance that has been integral to the creation of this boot at our factory in the UK. We can’t wait to see how consumers react to this boot and the campaign overall.”

Matt Bennett, Chief Creative Officer at ZAK adds: “With this campaign we’re creating an integrated story for the consumer that really brings to life the mix of craftsmanship and technology behind the MiUK ONE across a range of touchpoints. Our MiUK film, the influencer launch event and retail and social media content all aim to continually reinforce New Balance Football’s position as an innovative, premium performance brand.”

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