Yslandia reinforces its creative team with the appointment of four staff, under the executive creative direction of Jaume Rufach. Jaume joined Yslandia last April as creative director. Previously, Jaume was creative director at McCann Barcelona and The Cyranos-McCann Worldgroup Europe. His curriculum includes numerous awards at major national and international festivals.
Álvaro Martínez-Berganza will join the Yslandia team as creative supervisor, having held the position of art director at Publicis. Before joining this agency, Álvaro was art director at Bungalow25 Circus, TRO Experimental and Havas, in addition to various positions as 3D operator and graphic designer.
Also as a creative supervisor, Miriam Alonso will join Yslandia, after working as a senior creative copywriter at Publicis where she has carried out campaigns for clients such as Garnier, Telefónica/Movistar and Renault. She previously worked as a copywriter in Tinkle, Tango, Leo Burnett, SCPF and Noho. In the latter, Miriam developed the digital implementation of clients such as Peugeot and Hendrick's.
Gal-la Basora was a copywriter for two years at McCann Worldgroup Spain. To her credit, she has the recognition of being one of the 25 young creative women in the world selected by the D&AD New Blood Academy, a programme aimed at training the new generation of advertisers.
Finally, Marc Morales joins the Yslandia team after two years as art director at McCann Worldgroup. Along with Gal-la Basora, he was also selected by the D&AD New Blood Academy. Marc has worked for clients such as Beko, Muji, Nestlé, Mapfre, Caixabank, among others.
In the words of Carlos Díaz, CEO of Yslandia: "We are very excited about the arrival of these professionals at the agency; it is a multidisciplinary team with the talent, skills and enthusiasm necessary to face the creative challenge in the present and future advertising scenario, and to add value throughout the process of working with brands. This is precisely the objective of the new Iceland; to add capacities to be able to offer our clients the best solutions."