Y&R’s New Moments Launches Book to Help Change the Way We Think About Religion
Despite what might be the opinion of many, there are more things in the world that connect us than separate us — even when it comes to religion. To help the efforts of the Inter-Religious Council of Bosnia and Herzogovina, Y&R’s New Moments in Belgrade created 'One Book for Peace,' to show the parallels between the two religions in the hope that it will help bring peace and harmony to the world.
'One Book for Peace' gathers teachings from the holy books of the Bible and the Quran, comparatively showing how they each express messages. By showing the similarities between the two, the book brings to life inter-religious dialogue and encourages discussion.
“One Book” represents 10 verses from the Bible and the Quran on 10 topics: God, Peace, Justice, Love, Family and Neighbours, Sanctity of Life, Compassion, Forgiveness, Helping Others and Hope.
The book was curated by journalist Mirnes Kovač, with local theologians Muhamed Fazlović (Islam) and Pavle Mijović (Christianity). 'One Book for Peace' is available in print and audio versions, both in English, for free at onebookforpeace.org.
Creative Agency: Y&R’s New Moments, Belgrade
Category: Corporate and social , Social
Genre: Digital , Strategy/Insight