Y&R Most Awarded Network in Australasia at Cannes Lions; Y&R NZ Most Awarded Agency; 'McWhopper' Most Awarded Campaign
Y&R Group was the most awarded network in Australia and New Zealand at Cannes this year, taking home a record breaking 27 lions. Second was BBDO with 25 lions and third was DDB with 22 lions.
Y&R Group offices from Auckland, Melbourne, Wellington and Brisbane all contributed to the haul, which included 2 Grand Prix, 1 Titanium, 8 Gold, 8 Sliver and 8 Bronze lions.
'McWhopper' for Burger King was the most awarded campaign in the region, with a total of 17 lions. Y&R Auckland also added gold lions for Jaguar 'Actual Reality' and GPY&R Brisbane won gold for Brisbane City Council's 'Life saving stickers'.
Says Ben Coulson, Y&R regional CCO "Considering that a finalist at Cannes puts your work in the top 5% of work in the world. This week's performance by our agencies is very special. I'm proud to be part of a group of people who love making top shelf work."
In 2nd place BBDO scored one Grand Prix, one titanium and 9 gold lions, DB Export's 'Brewtroleum' winning the major awards.