Earlier this year, YouTube partnered with
13 creative agencies with the
challenge of retelling classic fairy tales in six-second advertisements
at the Sundance Film Festival. In March SXSW picked 72andSunny Sydney to
premiere its reimagined story "Goldi's Locks" at the festival. Now
YouTube has chosen to showcase the film at YouTube Beach in Cannes
during Cannes Lions International Festival of Creativity.
The film, which is one of three entries to be featured on YouTube Beach, is about a full-service home security
system that keeps blonde girls out of your home during hibernation
season.
"Goldi's Locks" was the only entry selected from APAC this year.
(Pictured: Writer behind the film Nathan Pashley speaking at Cannes)