YOUTH MODE Soundtracks Stella McCartney Kids AW18 Campaign

Stella McCartney has launched her latest collection for kids. The AW18 season also features a range of childrenswear in collaboration with Beano Studios featuring characters from the much-loved Scottish comics.

Stella McCartney has been fond of the Beano comics ever since her father, Sir Paul McCartney, had a cameo feature in The Dandy’s final issue in 2012, after he said in 1963 it was his life’s ambition to appear in the comic strip.

For the campaign film, directed by Mark Shearwood, YOUTH MODE sourced and licensed the playful 'Express Yourself' by Rudy West & The Keys.