senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

YOUTH MODE Electrifies Liu Jo's SS20 Campaign

24/02/2020
Music & Sound
London, UK
56
Share
The campaign directed by Mert and Marcus features new brand ambassador Kendall Jenner

Lights dancing to pop rhythms create the perfect backdrop for a birthday to remember. At the centre of the scene, caught by Mert & Marcus’ unmistakable eye, the iconic Kendall Jenner expresses all her coolness in a glam-packed story, with the #Bornin1995 concept for Liu Jo. A statement that celebrates an anniversary that is both a milestone and a new beginning. A continuous evolution in the name of feminine empowerment for the SS20 collection. 

YOUTH MODE sourced and licensed the music from LA based label Italians Do It Better. The soundtrack is by Glass Candy - Digital Versicolor. The label’s biggest break came via the soundtrack for 2011’s Drive , as requested by Ryan Gosling, a longtime fan of the label’s work. Label founder Johnny Jewel also contributed significantly to the score for David Lynch’s stunning Twin Peaks: The Return. 

Credits
Brand
Production
Music / Sound
Credits
Brand
Production
Music / Sound
Work from YOUTH MODE
AW24 Show
S.S. Daley
04/03/2024
3
0
AW24 Show
S.S. Daley
04/03/2024
2
0
2000 Running
adidas
08/02/2024
11
0
ALL THEIR WORK