Yeghes Da! True is Working with St Austell Brewery
True has been appointed as the agency of choice to help St Austell Brewery transform its digital estate and evolve its online presence.
Over the next six months the agency will be helping the brand define a new group structure and building a scalable CMS platform to incorporate the entire St Austell Family Group.
The first project is to launch a brand-new trade site to enable them to communicate their proposition and showcase their entire product portfolio. This will be followed swiftly by the launch of a fresh St Austell Brewery website early in the new year.
True’s senior account director, Lindsey Williams, explains: “Building on our extensive experience with Fuller’s Brewery, we are beyond excited to be involved with St Austell Brewery. We have a great challenge ahead of us to simplify what has become a complex digital estate for an organisation that continues to grow and move forwards. The True team are loving working with the great people at St Austell... and slowly working their way through the entire St Austell range of beers.”
Kristian Andrews, design manager, St Austell Brewery says, “After a competitive pitch process, we're delighted to announce that we are working with True. We were impressed with their forward-thinking ideas and strategic approach. We look forward to collaborating with the team to develop our digital portfolio and enhance our online presence."
Watch this space for a more detailed case study later this year. Yeghes da (Cheers in Cornish)!
