XXS Amsterdam Appointed Partner Agency for SkyTeam

Global airline alliance SkyTeam has appointed XXS Amsterdam as second creative partner for its global communications. The agency will work with SkyTeam and its global lead agency BETC Paris to offer a range of communication services to the alliance.  

XXS Amsterdam won this part of the business following a pitch involving four top Amsterdam agencies. SkyTeam, one of three worldwide airline alliances, was looking for a creative partner that provides a complete package from ideation to execution. The challenge for XXS Amsterdam is to connect SkyTeam with travelers and make SkyTeam communications engaging and relevant to both travelers and employees of member airlines. XXS Amsterdam has been appointed to develop both B2B, B2C and internal communication materials such as online (social) tools, brochures, videos and training materials. BETC Paris as SkyTeam’s global lead agency will continue to develop and drive the overall communications strategy and campaigns.

Fatima da Gloria, Director Brand & Communications at SkyTeam, “We were looking for a hybrid agency that is big enough to manage a wide range of communication needs but also flexible to manage quick executions. The agency had to have the ability to translate international campaigns into strong creative tools and media for a global audience, whilst having a strong affinity with a brand that has an international style and a global footprint. We found this in XXS, who in addition brought in experience with and passion for the aviation sector and is rightly sized to match our need for efficiency and speed with the right competitive pricing.

Piet Hein Smit, partner at XXS Amsterdam, says: “Partnering with such a globally recognized brand would be a significant accomplishment for any agency and we are delighted to be working together. Supporting the brand on its journey towards developing strong communication materials, on a creative and executive level, is an exciting opportunity. It’s a perfect match with our talents and expertise, as well as our international ambition. Not only do we have a strong history of working with airline brands, but our office is located a stone’s throw from Schiphol Airport!”

The SkyTeam account joins XXS Amsterdam’s expanding roster of international clients, including Schweppes, HEMA and Healthy People.