WRG Selected to Deliver London's World Car Free Day

The Mayor of London, Sadiq Khan, has announced major plans to help Londoners ‘reclaim’ the streets and get out and about enjoying hundreds of free events for London’s biggest Car Free Day celebrations on Sunday 22 September 2019.

Hundreds of activities will take place across more than 20km of closed streets in Central London - the equivalent of nearly 200 football pitches in length - including Tower Bridge (closed to all traffic), London Bridge (buses only) and much of the City of London. Eighteen boroughs are also organising events including working with residents to create local ‘Play Streets’ - safe spaces where children can play and communities get together.

The Mayor’s car-free event is called ‘Reimagine’ – giving Londoners and visitors the opportunity to reimagine their city car-free and enabling them to get out and about, enjoying free activities across the capital’s streets. Car Free Day is marked across the world and the Mayor hopes over 150,000 Londoners will join in London’s Reimagine event, which will help encourage the change in behavior needed to meet the Mayor’s ambitious target of 80 per cent of all journeys to be taken via sustainable modes of transport by 2041, compared to 63 per cent today.

With considerable experience in organising major public events, WRG, the live and experiential division of The Creative Engagement Group, has been appointed to deliver a total event solution including the creative programming of the day with full event management support including traffic planning, stewarding and stakeholder management.  

Tim Collett, head of live at WRG said: “To be part of this amazing event is a real honour for all of us at WRG, as an agency with a passion for personal health and sustainability, this project fits perfectly with both our skills and our culture.”

The Mayor of London Sadiq Khan said: “London is leading the way in innovative measures to improve air pollution and I want this year’s Car Free Day events to be the best of any world city. This will be a great opportunity for us all to leave our cars behind and explore our streets by foot, or by bike. We’ve called our event ‘Reimagine’ so that Londoners get an idea of what some of the busiest parts of our city would be like without cars and traffic. There will be tons of performances and activities for people of all ages to try and enjoy. I encourage as many Londoners as possible to join in the fun and see the city from a different perspective. I will continue to work with those boroughs who are forward-looking and want to think differently about how to use road space. Hopefully this will shame into life those boroughs with outdated views who are dragging their feet.”