Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising - has opened today, with the announcement of a brand new category.
The new “Content Leadership
& Innovation Award” will be awarded to the individual recognised by peers for their talent
in creating exemplary content-driven campaigns with brand bravery, creativity
and innovation.
The independent
World Media Awards (WMAs) are now in their fourth year and are hosted by the
World Media Group, a strategic alliance of global publishers which aims to
promote award-winning journalism and the role of international media. The
Awards are unique in that all winners not only walk away with a trophy and
kudos on the night but are also featured in a world-wide winners’ ad campaign,
valued at €500,000, which runs across member brands comprising The Atlantic,
Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic,
Reuters, The New York Times, Time, The Wall Street Journal, The Washington Post
and Smithsonian Media.
Emma Winchurch-Beale, President of the World Media Group and
International Sales Director at the Washington Post commented, “The World Media
Awards and World Media Group continue to go from strength to strength.
This success stems from the rise in the importance of good quality journalism
and the realisation that branded content is both elevated and absorbed more
when positioned within a contextually relevant environment. Context
and trust are essential components that help to both disrupt and engage
consumers, who are subjected daily to a blizzard of information.”
The winners
at the 2018 WMAs included Grand Prix Winner, Shell, along with The Barilla
Foundation, E.on, Hennessy XO, Porsche, UBS, Visit Faroe Islands and Warner
Bros.
How to enter: Entry to the WMAs is via their new
website, http://world-media-group.com/awards and is totally free, although
entrants can make a voluntary donation to Reporters Without Borders. Campaigns must
have intentionally targeted audiences in at least four countries and 75% of
activity needs to have been implemented in 2018. Whilst PR and viral marketing may
have added impact, campaigns must have been reliant on a strategic media spend.
There is no
requirement for campaigns to have run in any of the World Media Group brands.
The closing date for entries is Thursday 7th February 2019.
Judges: The judging panel will number over 20
heavy-hitters from across brands, agencies and media owners to reflect the
vital importance each plays in collaborating to create successful
international, content-driven advertising campaigns. It will be presided over
by Co-chairs Caroline Foster Kenny, CEO EMEA at IPG Mediabrands and Jim Piercy,
Creative Director, Custom Studios EMEA/Asia at DOW Jones. The full list of judges can be seen here.
Foster Kenny comments,
“The World Media Awards are an integral part of the advertising industry
calendar and they continue to adapt and innovate to reflect the rising
importance of content in the advertising armoury. I’m excited about the Content
Leadership & Innovation Award as creating cross-border content campaigns is
not easy. Those who excel at managing the complexities of multiple markets to
create something that connects with, what can be, extremely different
audiences, deserve to get recognition.”
Categories: This year there are nine Award
categories and a Grand Prix selected by the jury from amongst the category winners,
as follows:
·
Financial
Services
·
Travel
& Tourism
·
Technology
and Telecoms
·
Lifestyle,
Luxury & Fashion
·
Automotive
·
Corporate
Influencer
·
Media & Entertainment
·
Brand/Media Partnership
·
Content Leadership & Innovation Award (NEW)
The new
Content Leadership & Innovation Award is not open for public entry. The
jury and key industry influencers will be invited to make their nominations for
the client-side marketer who they believe has led the way in building brand
awareness and profitability by engaging audiences in branded content. The final
winner will be selected by the Jury.
Awards event: The winners of the Awards will be
announced at the exclusive World Media Awards Reception at the Ham Yard Hotel
in London on 4th April 2019.
All shortlisted entrants will receive two free tickets to join the
celebration as guests of the World Media Group, and additional tickets will be
available for purchase