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Hires, Wins & Business

Work Editorial Promotes Hasani Franke to Editor

Hasani has cut commercials for Nike, adidas, Sperry and Jameson to name a few

Work Editorial Promotes Hasani Franke to Editor

Work Editorial has announced Hasani Franke's promotion from assistant to the editor's roster. Based out of London, Franke will be represented across all three offices in UK, New York and Los Angeles. 

Not one to be pigeonholed, the versatility of Franke's reel from sports commercials for Nike and adidas to Sperry, Jameson and documentary shorts dealing with Alzheimer's, has already earned him a loyal following, collaborating with 72andSunny, Publicis, We Are Social and directors such as Giorgio Bruni at Stink, Joshua Osborne at Radical Media, Julia Kennedy and Good Boy Wolf.

As an ambitious youngster from Philadelphia, it was Franke's much-loved Aunt who pulled a few strings for the intern programme at Fox Studios LA. A debut as editorial runner on the relaunch of hit series '90210' led to his first taste of assisting on Bennett Miller's feature 'Moneyball', edited by Christopher Tellfsen. Further assisting introduced him to Final Cut LA and the advertising industry.

Hasani Franke comments: "I learned an incredible amount from longform, particularly a documentary I edited 'Hooked'. How do you condense 100 hours of footage of a fisherman in Alaska to a ninety minute story? When it came down to it, it was about caring for the character, figuring out what motivated him and why it was so important. The same goes for short form and commercials, I ask myself exactly the same questions."

Meeting with Work Editorial founders Jane Dilworth and Rich Orrick offered Franke a clear sense of how the company supports their talent. "I was just thinking this guy sitting across from me edited Nike 'Write the Future', an ad that I remember exactly where I was the first time I saw it. Work gave me my real shot. Now three years later I'm an editor alongside some incredibly talented names in London, a place where I've always felt at home."

Jane Dilworth, Founder/MD, Work Editorial adds: "One of the most rewarding aspects of what I do is discovering the next generation of talent. When it's relatively raw, you can get back to basics. Qualities like good taste, ambition and a collaborative spirit can not be learned, you either have them or you don't and Hasani has them all."

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