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Super Bowl 2016
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W+K Portland is Looking For Someone Else for TurboTax's Super Bowl Ad

Wieden+Kennedy Portland, 8 months ago

James Lipton gets replaced in teaser directed by Knucklehead's Ben Gregor

W+K Portland is Looking For Someone Else for TurboTax's Super Bowl Ad

Intuit TurboTax is returning to the Super Bowl with a commercial not starring the iconic and legendary James Lipton. 

The TurboTax Super Bowl campaign is a fun and satirical take on that trend, launching this week with a behind-the-scenes look at the inner workings of brands jockeying for the biggest possible names. 

'Someone Else' is the humorous teaser starring an award-winning, and very excited, James Lipton being given some news by his agents regarding his role in the upcoming TurboTax commercial. He’s been replaced. By whom? They don’t know. Perhaps, we learn, by somebody 'more regal.'

Creative Agency

Creative Director: Max Stinson / Erik Fahrenkopf

Copywriter: Matt Skibiak

Art Director: Devin Gillespie

Planner: Christine Sheehan / Nathan Goldberg

Producer: Jennifer Fiske

Creative Agency: W+K Portland

Project Manager: Laurie Holtz

Account Management: Courtney Nelson / Vanessa Miller / Alex Fitch

Music and Sound

Sound Mix: Loren Silber @ Lime


Edit Company: Mackcut

Editor: Gavin Cutler

Executive Producer: Sasha Hirschfeld

Producer: Sabina-Elease Utley

Post Production / VFX

Colourist: Sean Coleman @ Company 3

Executive Producer: Robert Owens

Flame: Jason Frank

Post Production House: Method

Producer: Karena Ajamian

Production Company

Director: Ben Gregor

DOP: Christian Sprenger

Executive Producer: Cathleen Kisich

Line Producer: Adrianne McCurrach

Production Company: Knucklehead

Category: Banking , Finance/insurance

Genre: Comedy