The latest creative from W+K Portland is a new global marketing campaign for Sony called “Intelligence Gathered.”
Spanning TV, print, and digital, the campaign leverages the James Bond franchise and upcoming blockbuster Skyfall—including 007 agent Daniel Craig—to highlight a collection of latest hardware from Sony and the seamless convergence of these products.
In a TV spot titled "Mouse and Cat," a mysterious figure storms an embassy and is being tracked and identified using Sony technology.
In an exclusive digital execution, a text-based simulation game allows fans to experience the life of a secret agent. The premise is simple—MI6 is looking for a few good recruits. And it’s called the British Intelligence Officers Exam.
The game pairs fans with MI6 agents working in the field. Then it tests their mettle in life-and-death scenarios requiring cunning, coldness and a suite of Sony’s hardware all designed to work together. Players are evaluated on their ability to solve complex problems under duress. Anyone can play. Devious solutions and Easter eggs have fans coming back for more. Think you have what it takes to be an MI6 agent? Test yourself at http://188.8.131.52.
The game was spearheaded by W+K Portland, in collaboration with game production company Hide&Seek and development partner Existor.
Rounding out the campaign is a landing page hosted on Sony’s websites that houses creative elements for "Intelligence Gathered" as well as provides a deeper look at the products and how they work together.
TV SPOT – “Mouse & Cat”
Synopsis: James Bond breaks into villain’s lair. Villain uses Sony technology to try and better him.
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