W+K Play 'Mouse and Cat' with James Bond
The latest creative from W+K Portland is a new global marketing campaign for Sony called “Intelligence Gathered.”
Spanning TV, print, and digital, the campaign leverages the James Bond franchise and upcoming blockbuster Skyfall—including 007 agent Daniel Craig—to highlight a collection of latest hardware from Sony and the seamless convergence of these products.
In a TV spot titled "Mouse and Cat," a mysterious figure storms an embassy and is being tracked and identified using Sony technology.
In an exclusive digital execution, a text-based simulation game allows fans to experience the life of a secret agent. The premise is simple—MI6 is looking for a few good recruits. And it’s called the British Intelligence Officers Exam.
The game pairs fans with MI6 agents working in the field. Then it tests their mettle in life-and-death scenarios requiring cunning, coldness and a suite of Sony’s hardware all designed to work together. Players are evaluated on their ability to solve complex problems under duress. Anyone can play. Devious solutions and Easter eggs have fans coming back for more. Think you have what it takes to be an MI6 agent? Test yourself at http://50.112.251.215.
The game was spearheaded by W+K Portland, in collaboration with game production company Hide&Seek and development partner Existor.
Rounding out the campaign is a landing page hosted on Sony’s websites that houses creative elements for "Intelligence Gathered" as well as provides a deeper look at the products and how they work together.
Credits
TV SPOT – “Mouse & Cat”
Client: Sony
Synopsis: James Bond breaks into villain’s lair. Villain uses Sony technology to try and better him.
W+K PORTLAND
Creative Directors: Chris Mitton / Danielle Flagg
Copywriter: Charlie Gschwend
Art Director: Jimm Lasser
Producer: Jessica Staples
Production Assistant: Kirsten Acheson
Account Team: Trish Adams / Toby Hussey / Suzy Hart
Business Affairs Manager: Teresa Lutz
Traffic: Brian Cook
Executive Creative Directors: Mark Fitzloff / Susan Hoffman
Agency Executive Producer: Ben Grylewicz
PRODUCTION
Production Company: RSA London
Director: Baillie Walsh
Executive Producer: Kai Hsiung
Line Producer: Carla Poole
Director of Photography: John Mathieson
EDITORIAL
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Austyn Daines
Post Executive Producer: CL Weaver
Post Producer: Justin Kumpata / Cristina Matracia
VFX
VFX Company: MPC Los Angeles
VFX Exec Producer: Asher Edwards
VFX Producer: Megan Kennedy
VFX Supervisors: Paul O’Shea / Bill McNamara
VFX artists: Stefan Smith / Alex Kolasinski / Elad Offer / Lisa Ryan /Jason Heinze / Jessie Amadio / Nikki Mull / Jacob Oomen / Mike Wynd / Yas Koyama
Motion Graphics: Bradley Munkovitz / Navarro Parker / Joseph Chan
Telecine: Mark Gethin
MUSIC + SOUND DESIGN
Sound Design Company: Mit Out Sound
Sound Designer: Ren Klyce
Sound Design Exec Producer: Misa Kageyama
Music composer:Guy Farley
MIX
Mix Company: Eleven
Mixer:Jeff Payne
Producer: Caroline O’Sullivan
INTERACTIVE
Client: Sony
Project Name: British Intelligence Officer Exam
W+K PORTLAND
Creative Directors: Chris Mitton / Danielle Flagg
Interactive Creative Director: Matt O’Rourke
Copywriters: Tom Sebanc / Charlie Gschwend
Art Directors: Ewoudt Boonstra / Matt St. Gelais
Creative Tech Lead: Billy McDermott
Senior Interactive Producer: Mike Davidson
Interactive Producer : Robbie Veltman
Group Account Director: Trish Adams
Digital Account Director: Mimi Kim
Account Team: Toby Hussey / Suzy Hart
Digital Strategist: Agatha Asch
Community Manager: Jocelin Shalom / Laura Hall
Communications Planning: Lisa Christy
Executive Creative Directors: Mark FItzloff / Susan Hoffman
DEVELOPMENT PARTNER – Game Production
Company: Hide & Seek
Creative Director: Margaret Robertson
Writer: Neil Bennun
Technical Director: Mark Harris
Lead Developer: Kate Schnippering
Producer: Kat Kim
Project Assistant: Owen McLean
Development Partner – Artificial Intelligence
Company: Existor
Intelligence Creator: Rollo Carpenter
Intelligence Developer: Paul Tero
