W+K and Delta Airlines Team Up to Keep Your Beer Safe From the Rain
As the official airline of the Seattle Seahawks, Delta is committed to the fans, the team and the city of Seattle. With its unique 12status program, Delta has Seahawks fans covered – from in-stadium experiences, incentivized award travel miles, priority boarding and now, even your beer. This Sunday, fans will be able to get a one-of-a-kind beer poncho at Touchdown City prior to kick-off against the defending NFC Champion Carolina Panthers.
No other city in the NFL has a higher percentage chance of precipitation during the NFL season as Seattle, so this is the perfect complement for fans so they can enjoy the game and keep their beer safe from the rain.
This is in addition to a multitude of fun opportunities offered to Seahawks fans through the Delta 12status program. Launched in September, 12status is a fan engagement program where Seahawks fans can earn SkyMiles, merchandise and exclusive perks just for being a fan. Among the benefits: for every Seahawks passing yard at home, fans will earn one mile. They also will receive priority boarding during football season for all flights out of Sea-Tac.
Category: Alcoholic drinks , Beers
Genre: PR , Print