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Super Bowl 2016
  • 340

Willem Dafoe is Marilyn Monroe in SNICKERS' Super Bowl 50 Spot

BBDO New York , 7 months, 4 weeks ago

BBDO NY puts the hungry blonde bombshell in the spotlight for ad directed by Jim Jenkins

Willem Dafoe is Marilyn Monroe in SNICKERS' Super Bowl 50 Spot

This week, SNICKERS launched its new Super Bowl 50 commercial, the latest addition to SNICKERS’ global, award-winning “You’re Not You When You’re Hungry” campaign.

Created by BBDO New York, the spot goes back to 1955 (even leveraging the 1950’s SNICKERS packaging) and features a hungry Marilyn Monroe on the set of the classic film ‘The Seven Year Itch.’ In the all-new 30 second commercial, the hungry blonde bombshell transforms into a cranky version of herself, played by actor Willem Dafoe.

The commercial also includes Eugene Levy in the role of a stage hand who’s charged with the task of making Marilyn’s dress flap in the wind above a New York City subway grate – one of the movie’s most iconic scenes.

Creative Agency

Account Manager: Tani Corbacho

Chief Creative Officer: Greg Hahn

Creative Director: Scott Mahoney, Dan Oliva

Executive Creative Director: Gianfranco Arena, Peter Kain

Account Director: Joshua Steinman

Group Account Director: Susannah Keller

Executive Producer: Amy Wertheimer, Alex Gianni

Managing Director: Kirsten Flanik

Producer: (EP, Music) Melissa Chester

Creative Agency: BBDO NY

Account Executive: Jocelyn Choi

Director of Integrated Production: David Rolfe

Senior Planner: Alaina Crystal, Sean Stogner

Worldwide Chief Creative Officer: David Lubars

Music and Sound

Arranger: Adam Elk, John "Scrapper” Sneider

Executive Producer: Gloria Pitagorsky

Music Production: Storefront Music

Producer: Alex Fulton

Sound Design: Sam Shaffer

Sound Mix: Keith Reynaud @ Heard City


Edit Assistant: Mike Leuis

Edit Company: Mackcut

Editor: Ian MacKenzie

Executive Producer: Sasha Hirschfeld

Producer: Sabina-Elease Utley

Post Production / VFX

2D Artist: Heather Kennedy

Colourist: Fergus McCall

Executive Producer: Adam Isidore

Post Production House: The Mill

Producer: Michael Scarcella

VFX Supervisor: Nathan Kane

Production Company

Directors: Jim Jenkins

DOP: Mauro Fiore

Executive Producer: Ralph Laucella, Marc Grill

Production Company: O Positive

Production Designer: Jason Edmonds

Category: Food , Sweet

Genre: Comedy , People , Visual VFX