Wieden+Kennedy London Unveils Forever Curious Exhibition
For the month of July, Wieden+Kennedy’s Hanbury Street office has transformed into an exhibition space for “My Creative Life,” the third installment of the agency’s Forever Curious programme.
Forever Curious is a community initiative and collaboration between the agency, Cariss Creative, and Newport and Millfields Primary Schools. The ambition of the project from its outset in 2012 has been to create a mutual inspiration exchange between the agency and children in the East London area. By nurturing a safe and structured learning environment, W+K London has worked closely with the schools to allow kids to explore and expand their creative potential.
“My Creative Life” is the final installment of Forever Curious’ long-term work with Newport and Millfields schools. Running the program over the course of three years provided an opportunity for the agency to create meaningful, long-term mentoring relationships with the children, track their progress, and use input from kids, parents, and their schools to improve the program over time.
The theme “My Creative Life” focused on what creatively inspires the students and how creativity feels to them. The students were asked to reflect on and look forward to an inspired and creative life, leading to the creation of artwork featured in the final exhibition.
In addition to art, a brief film and kaleidoscopic visuals featuring the kids’ work was screened at the exhibition Private View on Wednesday, 13 July, open to local members of the community, the kids, their parents, and selected invitees.
Helen Foulder, Deputy MD of Wieden+Kennedy London, was excited to host a Forever Curious exhibition at W+K London for the first time in 2016, saying, “It’s a real privilege to be able to host the children’s work here at W+K and see Forever Curious go from strength to strength as we get more schools and W+K-ers involved each year. It’s brilliant to see the results of everyone’s hard work and the children’s delight at seeing their artwork showcased at the agency”
Jodie Cariss of Cariss Creative, is also enthused about the culmination of this Forever Curious program: “In its third and strongest year, Forever Curious is a wonderful beacon of positivity for education. W+K’s dedication to fostering creativity in children reveals layers of possibility and positivity for the kids involved in the program. Cariss Creative is proud to be involved in something so meaningful, and to support a platform for unlocking creative potential in youth.”
Wieden+Kennedy London will continue its Forever Curious program in 2016 with a new group of students from local schools.