Why Trump Hitting Hillary in the Head with a Golf Ball is Bad for Our Industry
The world is in NYC for the opening of the UN Assembly.
Trump has a big week - lots of serious meetings - and there's nothing like a big global summit to retweet the latest doctored video of his golf ball smacking Hillary in the head.
This video is the second retweeted GIF from Mr Trump, the first being him wrestling a man with a CNN logo as a head to the ground earlier this year.
If this was the latest episode of South Park maybe you'd laugh, but no, this is the latest episode of Pennsylvania 1600.
Although most of us who look towards the Oval Office for leadership find this abhorrent, in the US this video did what you'd expect. Most folks were deeply critical, and the social media space was like a brazen fire. But to his hardcore fans, this latest bit of Trump video content was as good as it gets. Why only chant 'lock her up' when you can cheer on some flying golf ball whacking violence as well?
For us in the marketing space, this sort of video content is genuinely bad for business. This and the massive amount of false information, fake websites and political propaganda has caused consumer confusion and an overall lack in confidence around media sources.
Recent research here in the US suggests that advertisers are turning a critical eye on publishers and are increasingly fearful and critical of ad placements. Fearful of being adjacent to untrue facts, racism, or a presidential golf swing gone bad.
If you have any ideas on how to combat the rise of this sort of presidential entertainment, comment below.