Whopper with a Side of Silence Please, Burger King's Silent Drive-Thru Case Study

The case study for Burger King's completely silent drive-thru has been released by its creative agency, Superson. The campaign took Finland by storm earlier this year, see their reactions below. 

Toni Flyckt, marketing director of Burger King Finland, said: “It’s a bit of exaggeration, of course,but there’s an honest truth behind it. Many Finns are, in fact, private and shy people who don’t particularly enjoy of having any conversation with someone we are unfamiliar with. Even while picking up their food. We wanted to use that positive stereotype of our fellow Finns and create a totally new kind of drive-thru service.”