eurobest Festival of Creativity ended on Thursday 30 November 2017, with a ceremony to celebrate the 2017 eurobest awards. Jury members from across Europe judged and decided the very best work during the three-day event and the award winners were announced at the culmination of the 30th annual event.
London welcomed Europe’s creative community to eurobest 2017. The cosy basement of Victoria House in Bloomsbury set the scene for an inspiring festival of speaker sessions and workshops, which approached subjects as weighty as diversity, client-agency tension and the power of a ‘stupid’ idea.
Festivities climaxed in an award ceremony at the Bloomsbury Ballroom, above the festival venue.
2017 WINNERS:
CREATIVE DATA: 9 awards include 2 Gold, 2 Silver, 5 Bronze
No Grand Prix was awarded
CREATIVE EFFECTIVENESS: 3 awards include 3 Creative Effectiveness Awards
The Grand Prix was awarded to Man on the Moon for John Lewis by adam&eveDDB, London – UK
DESIGN: 24 awards include 3 Gold, 6 Silver, 14 Bronze
The Grand Prix went to They Call Us Leeuwinnen for Nike by Wieden+Kennedy, Amsterdam – Netherlands
DIGITAL CRAFT: 13 awards include 2 Gold, 4 Silver, 6 Bronze
The Grand Prix went to A World With No Heroes for UBISOFT by DDB, Paris – France
DIRECT: 25 awards include 4 Gold, 8 Silver and 13 Bronze
No Grand Prix was awarded
ENTERTAINMENT: 18 awards include 3 Gold, 5 Silver and 9 Bronze
The Grand Prix went to All That We Share for TV2 by &CO, Copenhagen - Denmark
FILM: 39 awards include 7 Gold, 14 Silver and 17 Bronze
The Grand Prix went to Buster the Boxer for John Lewis by adam&eveDDB, London – UK
FILM CRAFT: 33 awards include 5 Gold, 10 Silver and 17 Bronze
The Grand Prix went to Go With the Flaw for Diesel by Publicis, Milan - Italy
HEALTHCARE: 13 awards include 2 Gold, 5 Silver and 5 Bronze
The Grand Prix went to Get the Flow for Vodafone by DDB & Tribal Worldwide, Amsterdam - Netherlands
INNOVATION: 3 awards include 2 Innovation Awards
The Grand Prix went to KPN Safe Lock for KPN by N=5, Amsterdam - Netherlands
INTEGRATED: 7 awards include 2 Gold, 1 Silver and 3 Bronze
The Grand Prix went to Evert_45 for KPN by N=5, Amsterdam - Netherlands
INTERACTIVE: 17 awards include 3 Gold, 5 Silver and 8 Bronze
The Grand Prix went to Retail Therapy for IKEA by Åkestam Holst, Stockholm - Sweden
MEDIA: 23 awards include 3 Gold, 8 Silver and 11 Bronze
The Grand Prix went to Sweden on Airbnb for VisitSweden by Forsman & Bodenfors, Gothenburg - Sweden
MOBILE: 10 awards include 2 Gold, 3 Silver and 4 Bronze
The Grand Prix went to Official Gorillaz App for Gorillaz by B-Reel, London - UK
OUTDOOR: 26 awards include 4 Gold, 6 Silver and 15 Bronze
The Grand Prix went to Magenta Unleashed for Deutsche Telekom by Saatchi & Saatchi, London - UK
PR: 24 awards include 4 Gold, 9 Silver and 10 Bronze
The Grand Prix went to All That We Share for TV2 by &Co, Copenhagen - Denmark
PRINT & OUTDOOR CRAFT: 17 awards include 6 Gold, 4 Silver and 6 Bronze
The Grand Prix went to Tapestry for Tourism Ireland by Publicis, London - UK
PRINT & PUBLISHING: 16 awards include 4 Gold, 6 Silver and 5 Bronze
The Grand Prix was awarded to Trump for Der Tagesspiegel by Scholz & Friends, Berlin - Germany
PROMO & ACTIVATION: 35 awards include 6 Gold, 9 Silver and 19 Bronze
The Grand Prix went to Edeka Viefalt for Edeka by Jung von Matt, Hamburg - Germany
RADIO & AUDIO: 17 awards include 4 Gold, 6 Silver, 7 Bronze
No Grand Prix was awarded
GLASS: THE AWARD FOR CHANGE
1. Contrôle de la Poitrine for OM by McCann, Paris - France
2. The Truth Unveiled for Ipras WomenForWomen by Serviceplan, Munich - Germany
GRAND PRIX FOR GOOD
The Humanium Metal Iniative for IM by Åkestam Holst, Stockholm - Sweden
SPECIAL AWARDS:
NETWORK OF THE YEAR
1st Place: DDB Worldwide
2nd Place: McCann Worldgroup
3rd Place: havas
AGENCY OF THE YEAR
1st Place: adam&eveDDB, UK
2nd Place: BETC Paris, France
3rd Place: &Co. Copenhagen, Denmark
INDEPENDENT AGENCY OF THE YEAR
1st Place: Grabarz & Partners, Hamburg, Germany
2nd Place: Jung von Matt, Hamburg, Germany
3rd Place: N=5, Amsterdam, The Netherlands
MEDIA NETWORK OF THE YEAR
1st Place: MEC
2nd Place: Vizeum
3rd Place: UM
GOLDEN PALM
1st Place: Make Me Pulse, France
2nd Place: &Co. Productions, Denmark
3rd Place: New Land, Sweden
THE COUNTRY AGENCY OF THE YEAR AWARDS
Belgium: DDB Brussels
Denmark: &Co., Copenhagen
France: BETC, Paris
Germany: Jung von Matt, Hamburg
Italy: Publicis Italy, Milan
Norway: TRY, Oslo
Russia: Good, Moscow
Spain: The Cyranos//McCann, Barcelona
Sweden: Forsman & Bodenfors, Gothenburg
The Netherlands: N=5, Amsterdam
United Kingdom: adamandeveDDB, London