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Creative
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Who Is the Least 'Hungrythirsty' Person in Australia?

The Monkeys, 5 months, 3 weeks ago

OAK Iced Coffee launches interactive game created by The Monkeys

Who Is the Least 'Hungrythirsty' Person in Australia?

After years of educating people on the dangers of hungrythirsty, Parmalat and The Monkeys have created a game to find the least hungrythirsty person in Australia for the launch of OAK’s latest flavour, Strong Iced Coffee. Click here to play the game.

The game, named 'The Most Decisive Game Ever', contains ten difficult levels specifically designed to weed out the hungrythirsty. To make it even harder the game can only be played once a day, at the time of day when most people are feeling sluggish – 3PM.

The weekly winners will be awarded a fridge full of OAK, and the person who claims the grand title of “The Least Hungrythirsty Person in Australia” will win a championship ring that unlocks privileges for the next year, and some serious bragging rights.

Morten Halvorsen, Interactive Creative Director at The Monkeys says: “Only two people have managed to beat the game so far, so calling it hard is an understatement. But claiming the title as Australia’s least hungrythirsty person shouldn’t be an easy feat.”

Grant Flannery, Interactive Planning Director at The Monkeys says: "Our team is excited to launch a digital product that talks directly to our audiences’ love of OAK Milk and gaming. A browser based game removes all barriers that apps currently put forward and allows our fans to prove wherever they are, that they’re the least hungry thirsty gamer in Australia.”
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Creative Agency

Copywriter: Anthony Campagna

Art Director: Alice Schofield

Executive Creative Director: Scott Nowell

Digital Producer: Alastair Reilly

Executive Producer: Sabrina Riedel

Designer: Laura Ives, Lauren Elliot

Planning Director: Michael Hogg

Content Director: Katie Wong-Hee

Content Manager: Lauren Shelley

Digital Designer: Eva Godeny

Community Management: Alexandra Gee

Planning Director: Michael Hogg

Digital Production Company

Interactive Creative Director: Morten Halvorsen

Tech Director: Peter Vahaviolos

Interactive / Digital Agency

Developer: Han Lee, Lachlan Tweedie

Music and Sound

Composer: Eric Skiff

Category: Dairy , Food

Genre: Digital , Experiential