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Super Bowl 2016
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Who is Masquerading as Marilyn Monroe in Snickers' Super Bowl Teaser?

BBDO New York , 8 months ago

The Hollywood starlet sounds a bit worse for wear in teaser from BBDO NY

Who is Masquerading as Marilyn Monroe in Snickers' Super Bowl Teaser?

Today, Snickers launched a sneak peek of their new Super Bowl 50 commercial, the latest addition to Snickers’ global, award-winning “You’re Not You When You’re Hungry” campaign. 

Created by BBDO New York, the teaser features a hungry Marilyn Monroe preparing to reprise her iconic “Happy Birthday” performance… although with a far less seductive voice.

The teaser only hints at what’s to come during Super Bowl 50, like all “You’re Not You When You’re Hungry” commercials, the spot will remind fans that Snickers always satisfies hunger. The full 30-second commercial will air during the first quarter of the big game on Super Bowl Sunday.


Creative Agency

Account Manager: Tani Corbacho

Chief Creative Officer: David Lubars, Greg Hahn

Creative Director: Scott Mahoney, Dan Oliva

Copywriter: Joey Henson

Art Director: Jimmy Morrissey

Executive Creative Director: Gianfranco Arena, Peter Kain

Account Director: Susannah Keller, Joshua Steinman

Executive Producer: (Group) Amy Wertheimer, Alex Gianni

Managing Director: Kirsten Flanik

Producer: (Music) Melissa Chester

Creative Agency: BBDO NY

Account Executive: Jocelyn Choi

Director of Integrated Production: David Rolfe

Senior Planner: Alaina Crystal, Sean Stogner

Music and Sound

Arranger: Adam Elk, John 'Scrapper' Sneider

Music Production: Storefront Music

Producer: Alex Fulton

Sound Mix: Sam Shaffer

Offline

Edit Company: MackCut

Editor: Mike Leuis

Post Production / VFX

Colourist: Fergus McCall

Executive Producer: Sasha Hirschfeld, Adam Isidore

Flame: Jimmy Hayhow

Flame Assist: Joseph Miller

Post Production House: The Mill

Producer: Sabina-Elease Utley, Michael Scarcella

Production Company

Director: Jim Jenkins

DOP: Mauro Fiore

Executive Producer: Ralph Laucella, Marc Grill

Production Company: O Positive

Production Designer: Jason Edmonds

Category: Food , Sweet

Genre: Comedy