White Goods Brand Beko Appoints McCann Worldgroup as Lead Agency

Beko appoints McCann WorldGroup as lead agency partner for global communication projects.

McCann WorldGroup will serve as a lead agency for Beko, global Premium Partner of FC Barcelona, the second largest brand in Europe in the white goods sector and one of the fastest growing brands in Europe, present in over 100 countries throughout the world.

Starting  immediately, all global communication projects will be coordinated by a newly created McCann Worldgroup hub, led by 3 of the most creative and effective McCann agencies in Europe: The Cyranos McCann Barcelona, McCann Istanbul and McCann Bucharest.

“We have partnered with an experienced team, with great experience in handling international accounts. We will create together long term communication platforms and McCann showed endless passion, best creative work with a strategic approach to tackle this category differently”, George Mead, International Beko Brand Manager. 

“This is the beginning of a new and exciting journey and we trust that, with McCann’s proven strategic approach, this partnership will lead to increasing Beko’s brand equity and awareness globally”, stated Tulin Karabuk, Beko Chief Marketing Officer.

“Beko is now on a trajectory to become a stronger global brand. We are thrilled that they have chosen McCann Worldgroup to join them on this great journey ahead of them”, stated Richard Bonner-Davies, President of McCann Worldgroup Nordics & Central East Europe.