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Wendy's Shows How 'Deliciously Different' It is with New Campaign

VML, 7 months ago

VML US launches tongue-in-cheek infomercial-style 'Freezy Diskz' spot

Wendy's Shows How 'Deliciously Different' It is with New Campaign

Today, VML USA & Wendy's are launching a new marketing campaign, internally dubbed Deliciously Different, marking the latest milestone for the iconic brand in its 45-year history.

"At Wendy's our passion for quality has always made us unique compared to our competitors," said Kurt Kane, Wendy's Chief Concept and Marketing Officer. "With this new effort, we're more overtly celebrating the many delicious differences that customers tell us make Wendy's a cut above."

Creative Agency

Executive Creative Director: Chris Corley

Account Director: Kelly Gartenmeyer

Creative Agency: VML, USA

Business Affairs: Julie Kolton

Senior Copywriter: Spencer Bergstrand

Senior Art Director: Jordan Gray

Senior Producer: Gary Granger

Music and Sound

Music Production: Marmoset Music


Editor: Jon Bazata

Post Production / VFX

Post Production House: RW2 Studios

Executive Producer: Maggie Wasserman

Production Company

Production Company: World Famous

Director: Dan Brown

Head of Production: Casey Steele

Producer: Buzzy Cancilla

Category: Fast food , Retail and restaurants

Genre: Comedy