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Creative

We Bet You Will Be Able to Identify These Iconic McDonald's Products in a Flash

New campaign from DDB Dubai turns Big Macs, Fries and more into beautiful blurs to demo speed of McDonald's delivery

We Bet You Will Be Able to Identify These Iconic McDonald's Products in a Flash

McDonald’s UAE along with DDB Dubai have created a new print campaign to demonstrate the speed of McDelivery. The three executions use the iconic light trails to show just how fast McDonald’s delivers the food we all love, including Big Macs, fries and Egg McMuffins.

Commenting on the campaign, Firas Medrows - Executive Creative Director at DDB said: “Everyone knows the Iconic McDonald’s food. By just taking the instantly recognizable colours and stretching them, we found a new way of showing just how fast McDelivery is.”

With McDelivery, which is available in most markets in the Gulf, McDonald’s offer their customers more convenience and freshness by delivering the food straight to their doorsteps.
The campaign also includes social posts and YouTube pre-rolls.










Category: Fast food , Retail and restaurants

Genre: Illustration , Strategy/Insight