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Creative in association withGear Seven
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WE ARE Pi Releases PiCycle video to Celebrate Pi Day and Einstein’s Birthday

14/03/2018
Advertising Agency
Amsterdam, Netherlands
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The PiCycle is the perfect expression of WE ARE Pi’s mission to enthusiastically support ideas that move the world forward
To celebrate, international ideas company WE ARE Pi have created the world’s first PiCycle. Inspired by Malaysian artist Yau Hoong’s sketches, WE ARE Pi collaborated with international artist Tadas Maksimovas and designer Martijn Koomen to build the world’s first rideable PiCycle.
 
Pi is a symbol that never ends or settles into a permanently repeating pattern, and is a constant source of inspiration for the WE ARE Pi team. The company itself was founded on March 14th 2011, which by complete coincidence is of course Pi day.

The PiCycle is the perfect expression of WE ARE Pi’s mission to enthusiastically support ideas that move the world forward - a celebration of mathematics, ingenuity and design, with a fun and cultural twist. After March 14th the PiCycle will be displayed in Amsterdam at various museums and exhibitions to contribute to the ongoing engagement and education of science, technology, engineering and mathematics.
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