Wavemaker Philippines Wins L’Oréal Media Business

When agencies and brands are committed to growing together, good things happen. This was the case for Wavemaker, which recently won the entire L’Oréal Philippines media business in a hotly contested pitch.

L’Oréal and Wavemaker have been working together in the Philippines for the past 3 years, with the agency leading their digital and e-commerce initiatives. The agency facilitated the brand’s partnership with Lazada, the first of its kind in the APAC region. By working closely with trade, eCommerce and media, Wavemaker quickly familiarised itself with all the nuances of Lazada, Shopee, and their respective audiences. This allowed L’Oréal to craft effective trade and eCommerce packages, discounts and offers ahead of competitor brands and agencies. By optimising the return on ad spend, Wavemaker and L’Oréal achieved one of the highest e-commerce ROAS in the Philippines and APAC.

“We have enjoyed plenty of success with L’Oréal, and that is due in no small part to them. They are a valued partner, a collaborator for innovation, and a co-pioneer of new avenues for business growth. We are looking forward to taking this fruitful partnership to even greater heights in the near future,” said Malu Vasallo, CEO of Wavemaker Philippines.

“We are pleased to continue our partnership with Wavemaker and look forward to their strong partnership as L’Oréal continues to build and lead the beauty industry,” said Supriya Singh, Managing Director of L’Oréal Philippines.

With this win, Wavemaker expands its media duties for L’Oréal Philippines to handle planning and activation across all media: traditional, digital, search, and e-Commerce.